Television is above all the most valuable exposure. Drag boat racing has been seen on Speedvision, TNN, Sports Channel, ESPN, ESPN2, and TLC. TNN and IHBA have agreed upon a contract that will provide coverage of every race during the 2001 race season, 104 - 30 minute programs twice weely on Speedvision. The sport has also been the subject of many Mai n Event videos such as Bad Boats, and Bad Boats 2. Race Coverage has been covered for nearly 15 years by Redding Video Productions, which release video coverage of most events directly after they are completed.

Radio coverage of events is usually covered on a regional level. Many radio stations in the local area of an event broadcast live on-site. These broadcasts cover interviews, results, and above all sponsorship tie-ins. Stations also do promotional spots before and during racing events.

Event Promotions and Entertainment Opportunities. Team sponsors are invited to exclusive pit tours and access to our VIP hospitality tent. Sponsors can use this opportunity to entertain executives for a non-formal environment to build constructive relationships. Special driver and team autograph sessions for guest VIP's. Sponsors are given the opportunity to display and market their products and services at each of the events.

Corporate Advantages Companies can use the opportunity to enhance employee relations with group outings to events. Use the opportunity to introduce new products or services to a diverse audience. Using driver and boat appearances to enhance promotional programs. Companies can use our VIP Guest opportunities to enhance employee sales and production.

Name Recognition Sponsors names and logos are displayed on the boat, transport, team uniforms, souvenir T-shirts, hats, stickers, pit banners, etc. Special arrangements can be made for special autograph cards to be signed and distributed at race events.

Regional appearances. Corporate product and service recognition is achieved through team appearances at regional and national trade shows. These opportunities include the display of the sponsor's products and services, the boat, as well as personal appearances by the driver and support team.

The World Wide Web is the largest growing area of exposure for sponsors and their teams. Wildside Motorsports has it's own place on the Internet at www.toxicrocket.com. Here visitors can find updates about the team, results, and a multimedia experience all about the Granite Racing operation. Currently there are dozens of sites dedicated to posting results, information, and photos of racers and their machines. One of the high profile sites is www.dragboats.com, which offers up to date information about the sport.

Magazines & Newspapers Drag boat racing can be seen in the pages of Hot Boat Magazine, Liquid Quarter Mile, Drag Boat Review, National Drag Boat, Trailer Boats, and Powerboat Magazine. Newspapers generally cover local events with pre-race interviews, with sponsorship tie-ins, updates, and post-event results. Granite Racing provides a newsletter, published after each event to keeps its sponsors up to date on the teams progression during the race season.